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Study Suggests Music Industry Should Embrace Piracy
An article on FT.com regarding a recent study held by the MCPS-PRS Alliance (which represents music rights holders) and Big Champagne (an online media measurement company), suggested that Illegal Downloading could be a positive thing and should be embraced.
From the article:
“Rights-holders should be aware that these non-traditional venues are stubbornly entrenched, incredibly popular and will never go away,” said Eric Garland, co-author of the study, which concluded there was strong brand loyalty to controversial “torrent” and peer-to-peer services.
Read the Full Article HERE.